Course Plan Description

Course No	MKT 301
Course Title	MARKETING PRINCIPLES
Course Description	THIS COURSE CONCENTRATES ON SERVICES MARKETING, DIFFERENCES BETWEEN SERVICES MARKETING AND PRODUCTS MARKETING, TECHNIQUES OF DETERMINATION AND SELECTIONS OF CUSTOMERS. IT OFFERS SERVICES MARKETING FOR DIFFERENT ACTIVITIES SUCH AS HAJ, OMRA, HOTELING, TOURISM, AND SPORTING. IT ALSO INCLUDES RESPONSES TO CUSTOMERS COMPLAINS, AND ESTABLISHING LOYALTY.
Credit Hours	3
Pre Requisite(s)	ECON 101    MICROECONOMICS BUS  101    PRINCIPLES OF MANAGEMENT BUS  202    BUSINESS COMMUNICATION