Department Objectives

The main objectives of BBA in Marketing program are:

1-Deliver to the student the essentials and definitions of Marketing science, and explain the impact of advanced tools and technology in the development of this science.

 2-Assist students to improve communication skills, encourage team work spirit and develop the ability to analyze and solve problems by developing the intellectual skills and abilities of the student.

3-Develop the necessary knowledge, skills and abilities to manage the performance of Marketing in the business sector.

4-Prepare the student with adequate skills to practice Marketing in a competitive environment.

5-Provide the student with the necessary background on Marketing and administrative sciences which prepare the student for higher studies.