About The Department 

The Marketing program will introduce the student to the principles and essentials of Marketing, structure of Marketing system and its environment. Such introduction is presented in two main subjects: Principles of Management, and Marketing Management. Other subjects, such as Marketing Research, Consumer Behavior, Retail Management and Marketing Services are more concerned with building the ability, skills and knowledge. The knowledge and skills gained by the student throughout the course will enable him to define, collect and analyze necessary information. The student will develop communication skills and will establish a strong background on consumer behavior, public relations and dealing with others. On the completion of the program the student will be able to apply ways and means of problem-solving techniques and decision-making in issues arising in the course of his profession. The program extends its boundaries to include areas outside Marketing such as Business Administration, Finance, Economics, Management Information System and Strategic Planning through subjects provided by the department at the college. The student will be also enlightened with a number of quantitative analysis tools provided by subjects such as Micro and Macro Economics, E-Commerce and Quantitative Business Analysis.

This major is considered the gate to a variety of career opportunities due to the essential role of Marketing in all types and forms of small or large, local or international, institutions and all administrative levels from executive director to a small retail project owner and all types of business from international industrial to web based business. Such importance is reflected by the fact that approximately one-third of the work-force in Saudi Arabia associated with business fields is recruited in activities connected to Marketing. All this means a bright professional future filled with challenges. Job opportunities include is besides managerial position sales representatives and executives, retailers, e-commerce professionals, marketing researchers, advertising experts for sports field and distribution professionals. Therefore a marketing graduate will find national and international job opportunities. Nevertheless, profitable organizations are not the only area of practice; a Marketing graduate can also find opportunities in non-profitable organizations such as public hospitals, universities, government sectors and service institutions such as social service centers and rehabilitation centers.

The program of the of Business Administration provides the ability to qualify students to work in Marketing. Also the program allows the graduate to participate effectively in private projects. The Co-op training program at the college assists students to make the right choice of field of practice in Marketing. The Bachelor program provides the chance for Marketing Diploma holders to continue and advance their career future to enter the world of professionals and experts.