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Signing a
Training Contract for Advertising &
Broadcasting
Prof. Hussein Al Alawi,
Dean of College of Business Administration (CBA)
in Jeddah signed a contract with the
broadcasting Future Company for training and
development.
It aims at a mutual cooperation for
establishing intensive training programs in
Advertising and Broadcasting throughout the
counseling and Management Development Center
which is part of the CBA.
These programs include all Advertising and
Broadcasting fields (for instance; visible,
audio, and readable) plus specialized
programs in Marketing, Advertising and
Public Relations. That is due to the rising
development rates in these fields in the
last short period of time.
Dr. Abdullah Dahlan, the Chairman of the
Board of Trustees stated that these
training programs are the base for
establishing the first Academy specialized
in modern Advertising and Broadcasting
aiming at attracting those who may wish to
study the art of Journalism, Marketing and
Advertising with the most modern technology
and courses that certainly would fill in the
gap for the constant needs of the market
place.
He explained that the launch of the CBA
and enrollment in this program comes to
attend for today’s world market needs, and
its constant growing and development as well
as the community’s desperate needs for a
specialized group in advertising and
journalism skills in these areas, due to the
opening of more and more journalism
corporations.
He emphasized on the fact that during 2005
the rate of spending in advertisement has
reached SR1 billion. He also explained that
the training programs will induce
broadcasting and journalism for the students
in order for them to practice and experience
the most latest information in this field,
in order to develop their talent and skills
along with the practical experiences in
various fields such as editing, directing,
filming, and advertising as well as being
given the opportunities to practice them in
reality.
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